Buddhist International Travel Mart (BITM) is an annual marketplace of the Buddhist pilgrimage industry conceived by Nepal Association of Tour and Travel Agents (NATTA). The main objective of organizing the Mart is to exploit the immense potentials that Nepal has in Buddhist pilgrimage tourism. The Travel Mart will not only promote Buddhist heritage sites in Kathmandu Valley and Lumbini, but will also offer new tourism products that Nepali tourism entrepreneurs can sell in the international market. Also, the Mart will play a key role in diversifying and decentralizing Nepali tourism which is heavily reliant on adventure tourism and focus on handful of areas of the country. NATTA plans to organize the Mart under the patronage of the Ministry of Culture, Tourism and Civil Aviation, together with Nepal Tourism Board and Lumbini Development Trust as well as different travel trade associations of the country for the month of January 2019.