Mission & Objectives
Ethical leadership, private sector advocacy, and sustainable tourism development across Nepal.
Our Vision
To establish Nepal as an inspiring, sustainable, and high-value tourism destination in Asia, driven by an ethical, digitally empowered, and globally competitive travel trade private sector.
Our Mission
To unite tour and travel operators across all provinces, advocating for sound regulations, standardizing service excellence, facilitating international trade marts, and protecting the collective interests of NATTA member enterprises.
Core Objectives of NATTA
Framed under the Association Statute registered with the Government of Nepal.
Healthy Tourism Ecosystem
Facilitating the healthy evolution and orderly growth of Nepal tourism trade through fair competition, consumer protection, and statutory compliance.
Mutual Goodwill & Professional Ethics
Fostering solidarity among travel agents on mutual business interests, standardizing commission norms, and upholding the highest professional ethics.
Government Policy Collaboration
Collaborating with and advising the Government of Nepal, Ministry of Tourism, IRD, and Nepal Rastra Bank on progressive policy formulation.
Global Recognition & Market Linkage
Securing national and international recognition for Nepal travel trade, organizing international travel marts (BITM), and leading delegations at FITUR and WTM.
Research & Destination Innovation
Undertaking research initiatives, statistical studies, and product development workshops to unlock new circuits across all 7 provinces.
Allied Industry Support
Safeguarding the rights of allied sectors including tourist transport, airlines, guides, adventure service providers, and local communities.
Uphold Ethical Standards with NATTA
Learn about our Statute, By-Laws, and criteria for accredited travel agencies.