Mission & Core Objectives
Our statutory mandate: ethical leadership, private sector advocacy, and destination excellence.
Our Vision
To establish Nepal as the most inspiring, sustainable, and high-value tourism destination in Asia, driven by an ethical, digitally empowered, and globally competitive travel trade private sector.
Our Mission
To serve as the apex representative of tour and travel operators across all provinces—advocating for progressive regulations, standardizing service excellence, facilitating international trade marts, and protecting the collective interests of over 1,100 member enterprises.
Six Core Objectives of NATTA
Framed under the Association Constitution registered with the Government of Nepal.
Healthy Tourism Ecosystem
Facilitating the healthy evolution and orderly growth of Nepal tourism trade through fair competition, consumer protection, and statutory compliance.
Mutual Goodwill & Professional Ethics
Fostering solidarity among travel agents on mutual business interests, standardizing commission norms, and upholding the highest professional ethics.
Government Policy Collaboration
Collaborating with and advising the Government of Nepal, Ministry of Tourism, IRD, and Nepal Rastra Bank on progressive policy formulation.
Global Recognition & Market Linkage
Securing national and international recognition for Nepal travel trade, organizing international travel marts (BITM), and leading delegations at FITUR and WTM.
Research & Destination Innovation
Undertaking research initiatives, statistical studies, and product development workshops to unlock new circuits across all 7 provinces.
Ancillary Industry Advocacy
Safeguarding the rights of allied sectors—including tourist bus operators, airlines, guides, adventure service providers, and local communities.
Uphold Ethical Standards with NATTA
Learn about our Constitution, By-Laws, and criteria for accredited travel agencies.