BITM — Buddhist International Travel Mart

The Buddhist International Travel Mart (BITM) is an annual event organized by the Nepal Association of Tour and Travel Agents (NATTA). The main goal of BITM is to showcase Nepal's rich potential in Buddhist pilgrimage tourism. By highlighting sacred sites like Lumbini — the birthplace of Gautam Buddha — and heritage areas in the Kathmandu Valley, the event helps promote Nepal as a global hub for peace and spirituality. BITM also introduces new tourism products that local entrepreneurs can offer to international markets. It supports the growth of niche pilgrimage travel, helps expand Nepal's tourism offerings, and aims to position Lumbini as a leading destination on the global Buddhist map.